Color Palettes

Pantone Color of the Year 2023: Using “Viva Magenta” In Your Wedding Design

January 11, 2023

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Are you looking for fun and creative ways to incorporate Pantone's 2023 Color of the Year Viva Magenta? Well, look no further. As a wedding planner, I like to think I'm pretty good at keeping my finger on the pulse when it comes to new wedding trends! Pantone announced 2023's color of the year to be “Viva Magenta” – a rich red shade. It's gorgeous. I'm not mad about it at all. For one of our recent fall weddings, we incorporated a shade similar to this into many aspects of their design and it was STUNNING! Don't get me wrong, I never want anything to look “trendy” (that will just look dated in a few years), but I do like to follow what couples are gravitating towards – what's new and exciting. Who doesn't love to feel inspired?

If you have followed me for a while, you know I love incorporating color into my wedding day designs. It's not that I don't think a classic wedding color palette of white, blush, and greenery is pretty… but I wouldn't be mad if that stops being all we see for a while! I love playing with colors! But, if I'm being honest, this color is not for the faint of heart. You may be wondering:

  • How can I tastefully incorporate Pantone's Color of the Year 2023?

wedding color trends in 2022

In case we haven't officially met yet, let me quickly introduce myself! I'm Desiree, lead wedding planner and designer here at Verve Event Co. I live (and love) to plan luxury weddings and other heirloom occasions all over Upstate New York (the Finger Lakes, Hudson Valley, and beyond). For someone less experienced in design, Magenta can be a challenging color to incorporate as an accent. While beautiful, it's quite bold and has the potential to overpower a room. However, this is literally where I shine! If you have a vision, let me help bring it to life. If you are recently engaged, you can read more about ways to work together here. For your daily dose of wedding inspiration, make sure to follow me on Instagram.

Most of my couples don't like getting caught up in all the details (they just want to enjoy the fun parts!) but if you are more the DIY-type and want all the details when it comes to wedding planning, you can also listen to my “Ask the Planner” podcast here, or check my shop for wedding planning checklists and resources!

Now, let's skip to the good part: How to Incorporate the Pantone Color of the Year in 2023!

Verve Event Co. Color of the Year Weddings 2023

Wedding Attire: Bridesmaid Dresses, Accents & More

Magenta can be a gorgeous color for bridesmaid dresses. It has a romantic and feminine feel but is balanced with a boldness from the richness of the color. This color would also be a stunning alternative dress for a rehearsal dinner or bridal shower to change it up. I mean, we all have seen white, ivory, blush, and cream! Don’t be afraid to be bold. It's your day! 

Magenta Bridesmaid Dress_Verve Event Co.

Shop the look: Top Left, Top Right, Bottom Left, Bottom Right

Let's never forget the shoes! If having magenta dresses feels too loud for you, try it out in heels. Shoes can be statement pieces underneath your dress as they offer a fun and unexpected flare. This is a beautiful way to subtly add a pop of color while still remaining elegant. 

VERVE Event Co._Magenta Heels.

Shop the look: Top, Right


Or, if you want a statement piece without being over the top, these ruby, diamond earrings are perfect. I personally love a fun and fresh take on a classic earring and these are definitely it. These studs are timeless.

red bridal earrings_verve event co.

Shop the earrings here.

Using Pantone's Color of the Year 2023 In Stationery 

Stationery, such as your save-the-dates, invitations, or place cards can be a perfect way to incorporate magenta into your wedding design. This rich red embodies such a romantic feeling, making it the perfect selection for your special day. It's timeless yet still inviting. This fun pop of color will make your stationery stand out from any traditional white or ivory stationery guests have seen before. The below stationery suite was from one of our recent fall weddings. While we used a deeper burgundy-red color here, you can see the richness the color adds to the stationery suite. 

Red Wedding Stationery_Verve Event Co.

Stationery: Loria Letters | Photography: Coryn Kiefer Photography  | Florals: Pistil & Pollen

Wedding Florals

Looking for a rich and romantic wedding design? By including magenta red touches in your wedding florals, your arrangements are bound to be beautiful. The boldness of the color paired with other soft florals is a perfect way to incorporate a pop. 

 Magenta-Wedding-Florals_Verve-Event-Co.Photo Credit: Erich Mcvey | Florals: East Olivia & Viva Flor

As I was reflecting on the last year, I also thought about Ashley and David's wedding florals. Although maybe not a true magenta hue, it certainly provides a ton of wedding inspiration in that romantic red family. You can peruse even more of their wedding day here for some major fall wedding inspiration.

Red Wedding Bouquet_Verve Event Co.

Photography: Coryn Kiefer Photography | Florals: Pistil & Pollen

Your Wedding Table Decor

Last but certainly not least, there are so many ways to incorporate Viva Magenta into your wedding table decor! After all, this is typically where your guests will spend more time than anywhere else on your wedding day. Incorporating different variations of magenta throughout the table setting lends itself to a romantic ambiance that can be done quite beautifully. Through candles, linens, florals, or even macarons (my personal fave!), magenta can add a fun pop to the room and change up the whole aesthetic. The color really does speak for it itself so less is more but when done right, it is gorgeous. 

Using Viva Magenta – Pantone's Color of the Year 2023 – On Your Wedding Day

I hope this gives you just a few places to start when thinking about where to incorporate this rich hue into your wedding day! Personally, I was so happy to see Pantone choose such a bold color for their color of the year in 2023. I can't wait to see the ways it pops up in upcoming 2023 and most definitely 2024 weddings. Before I leave you, I know I mentioned this a little earlier, but I do want to stress that although beautiful, this is NOT the “easiest” color to incorporate on your wedding day, so making sure you focus on the execution is absolutely crucial. I'm always going to recommend working with a professional wedding planner and designer to ensure flawless execution, but if you ARE going the DIY-route, make sure to grab a mood board template from my shop! Having something visual to keep your vision together is crucial when executing a flawless wedding design!

Verve Event Co. Color of the Year Weddings 2023