Episode Show Notes

Wedding Dress Shopping: Stella’s Secrets Revealed

October 16, 2023

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Wedding dress shopping. This is an endeavor filled with as much excitement as it is with drama. When do you go? Who do you take with you? What dress style should you wear? In today’s episode, I talk with Stella Jones, owner of Stella's Bridal, a boutique wedding gown shop with two locations in New York. Not only do we answer these very important questions, but we also talk about body positivity, what she said when a bride asked her how to prepare for the wedding night, and so much more.

Guys, buckle up. Whether you’re part of the wedding industry or you’re a bride, mother of the bride, or someone else, you are going to get so much value from today’s conversation. 

If today is your first time visiting Verve Event Co., welcome! My name is Desirée Adams and I'm a wedding planner based in upstate NY.  Through my blog and podcast, Ask the Planner, I share all the tips and tricks I've gathered over the years to help YOU plan an unforgettable wedding. 

Wedding Dress Shopping: Stella’s Secrets Revealed: Episode 115

About Stella Jones

Thirteen years ago, Stella opened her bridal shop. The foundation for Stellas Bridal is for brides to not only have an elevated shopping experience but, more importantly, to feel their authentic selves and find their wedding dresses with the guidance of a fashion stylist expert. As the sole owner of two store locations and serving brides locally as well as out of state, Stella has expanded her career into public speaking and educating other bridal shop owners on how to curate a one-of-a-kind experience for their brides.

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Wedding Dress Shopping: Stella’s Secrets Revealed: Episode 115

This episode was packed with so many excellent tips from our guest. Below are the time stamps to help you navigate the episode. 

  • Meet Stella Jones [02:55]
  • When do you recommend brides start looking for a wedding gown? [10:56]
  • Do you think brides should know the venue before they purchase their dress? [16:35]
  • How should a bride prepare for a wedding dress appointment? [19:12]
  • What makes a wedding gown more or less expensive? [23:28]
  • Who should brides bring with them to pick out their dresses? [28:35]
  • Are there types of dresses that certain figures should avoid?[39:32]
  • What bridal fashion trends excite you or are you tired of? [45:15]
  • What’s been the hardest challenge you have had to overcome as a woman-owned business? [51:19]
  • Do you have any embarrassing bridal stories? [58:00]
  • Do you have a memorable bridal memory?[1:01:52]
  • How do you know it’s the ‘perfect dress’? [1:06:45]
  • If someone doesn't know what they’re looking for in a dress, where do they start? [1:08:30]
  • What is a trunk show and when should I consider going to one? [1:10:00]
  • Never Have I Ever: Have you ever worn a bridesmaid dress again? [1:11:25]
  • “This or That” [1:12:20]

Connect with Stella Jones

Links Mentioned in the Show

THANK YOU TO OUR PODCAST SPONSOR! 

  • Proven Skincare. Enter the code DESIREE during checkout to save 20% off your first order.

QUESTIONS?

If you have any questions, DM me on Instagram at @asktheplannerpodcast, call the wedding planning hotline at 585-210-3467, or drop it in your review on Apple Podcasts.

Also, don’t forget to check out the Wedding Planning template shop, including my new Wedding Day Master Organizer which includes the exact same spreadsheets we use in our day-of production books. 

And for all my planners out there, check out my new wedding planner coaching serviceWhether you’re in the first 1-2 years of your business and you don’t know how to increase your prices, build a team, attract your ideal clients, find your brand’s voice, or you’re a little further in your career and you want to take it to the next level with a digital product, start a podcast, or something else, I would love to help you build the dream wedding business you deserve! 

Learn more and schedule a call with me to see if this is what your business needs at verveeventco.com/coach.

That wraps up today’s episode. Coming up on the podcast, we’re discussing which type of wedding planner is right for you. I’m also revisiting a terrible wedding weekend where so much went wrong.

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