When I first started as a planner working for myself, I had no idea what the phrase “client experience” meant, nor did I have a process for it. It wasn’t something I was focusing on in my business. However, along the way, I realized how important it was to have a process and why. Having a great client experience, and taking care of your clients is an essential part of running your wedding business! And one of the best ways? By giving your clients gifts!
So why have a client experience? More importantly, why should we give them gifts? As business owners, we spend so much time (and money!) trying to attract the right people to our business. We win them over with how amazing we are during the sales process, and then when we sign a new client, we’re so excited, right? (I play a special song when I book a new client.) But after they sign the contract and pay the deposit, what happens next?
This is when a lot of business owners drop the ball. They either dive headfirst into servicing the client and forget about on-boarding or they go back to working on what’s most pressing at the moment. A week or two goes by, and your shiny new client starts to wonder what happened to you. Sound familiar?
Teak and Twine Gift Boxes
I used to hand-make each and every gift box when I booked a new client. I shopped for candles and champagne glasses. My sister, who lives in New York, would bring me Sugarfina Gummy Bears to add. I used to spend hours and hours on this!
But then I discovered Teak and Twine – and it was a game-changer! Teak & Twine assembles and ships the boxes for me with a handwritten note on my stationery. My clients continue to feel loved while I save hours of shopping and driving back and forth to the post office. How amazing is that?! (The team is also SUPER NICE and very responsive.)
Meet: The “Desirée” Box – Exclusively at Teak and Twine
I am so excited to share with you guys that I've designed a custom gift box that's available at Teak and Twine for a limited time! This was a dream come true! It makes the perfect gift for anyone recently engaged or anyone that just appreciates nice things! My inspiration for this gift came from a bride getting ready for her big day. I wanted to include special items that she would use and remember forever.
First in the box: a gold champagne flute and champagne gummy bears from Sugarfina. (No more need for my sister to hand carry them from NYC to me every month!) I even made sure to include a Carry On Champagne Kit by W&P for that bride who wants to bring her cocktail with her on her honeymoon or her destination wedding. These kits are so much fun and they include everything you need to make a champagne cocktail on the plane. Just add the hard stuff and stir. I don't think anyone can ever have enough bubbles in their life!
For an added scent, I chose the Meadow candle with notes of lavender, bergamot, and cedar. It's a great mix of calming lavender, with a little more musk. Every bride needs a special dish for her ring, so I chose a handmade ceramic dish made by Honeycomb Studio. Don’t forget the manicure! I made sure to include pink nail polish by Essie so every bride can have the perfect mani. And finally, I chose the lavender lip balm by The Honey Hutch for kissably soft lips ;).
If you scrolled to the bottom . . .
Gift-giving is an essential part of running a wedding business! It’s part of a great client experience and can set you apart from other vendors. By sending your clients gifts throughout the planning process, you can ensure they know you're thinking of them every step of the way. And the best gift? My custom gift box, available for a limited time at Teak and Twine! The Desirée box is filled with everything a recently engaged girl could want. From all things champagne, to nail polish, to the best smelling candle around, it’s all included! PS – The ladies at Teak and Twine told me my specific box was a best-seller last weekend – so order yours before they're gone! Even though the Desiree isn't available anymore, make sure you check out some of their other gorgeous boxes!
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