Today, we’re diving into a wedding planning topic that often flies under the radar but is essential for protecting one of the biggest investments you’ll ever make—your wedding. We’re talking about wedding insurance!
Now, I know what you might be thinking: “Wedding insurance? Do I really need that?” But hear me out—weddings are a big investment and come with a lot of moving parts, from venues and vendors to deposits and unpredictable circumstances. What happens if your venue cancels last minute? What if extreme weather forces a postponement? Or—let’s be real—what if Uncle Bob gets a little too enthusiastic on the dance floor and takes out your wedding cake and the DJ’s speakers?
Wedding insurance isn’t about expecting the worst—it’s about making sure that if something unexpected happens, you’re covered. Because let’s face it—wedding planning is already stressful enough without worrying about losing thousands of dollars over something out of your control.
To help us break it all down, today we’re talking to Dustin Lemick from BriteCo to answer all of our wedding and event insurance questions.
BriteCo is a leader in jewelry and wedding insurance, helping couples safeguard their big day (and their most prized possesions!) with accessible and affordable coverage. We’ll be talking about what wedding insurance covers, how much it costs, and whether it’s right for you.
This episode is for all our couples and planners out there – whether you’re knee-deep in wedding planning or just starting out, this episode is going to be crucial for your wedding planning peace of mind.
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LINKS MENTIONED IN THE EPISODE
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- Grab Our Wedding Budget Bundle
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- Visit the ASK THE PLANNER Wedding Planning Templates Shop
AND IF YOU PREFER TO READ, HERE'S THE SUMMARY OF THE PODCAST EPISODE!
Thank you also to today’s podcast sponsor, BriteCo insurance. As a planner, you all know how much we stress the importance of having a back-up plan and having insurance is similar in giving you that peace of mind and knowing your investement is protected.
Visit BriteCo for a fast, free quote today and unlock peace of mind knowing you're covered: https://brite.co/asktheplanner/
Who is Dustin Lemick?
Today’s guest is Dustin Lemick, a third-generation jeweler and the founder and CEO of BriteCo, a modern insurance platform designed to help couples protect their most meaningful investments—think engagement rings, wedding bands, and even the big day itself. With over a decade of experience in the luxury jewelry world and a deep understanding of the gaps in traditional insurance, Dustin launched BriteCo to bring innovation, transparency, and ease to an outdated industry.
What started as a solution to insure fine jewelry has now grown into a go-to resource for couples looking to protect their wedding day from the unexpected. From vendor cancellations to last-minute weather emergencies, BriteCo offers affordable, accessible coverage designed for today’s celebrations—and today’s couples.
Loverves, please help me welcome Dustin to the show. Dustin, thank you so much for joining me today! Whether you’re already knee-deep in wedding planning or just thinking about how to safeguard your special day, this episode is packed with insights you won’t want to miss. So without further ado, here’s my conversation with Dustin from BriteCo!
What types of insurance should couples (and planners) think about during wedding planning?
Getting wedding insurance often starts with the engagement ring. For most people, that ring is one of the top three biggest purchases they’ve made in their life—alongside things like a car or even a house. And unlike those bigger items, it’s small, it’s worn daily, and it’s easily misplaced or damaged.
That’s why engagement ring insurance is a must-have in Dustin's book. It’s a way to protect the sentimental and financial value of something you’re wearing every day—and may even remove for things like workouts or travel.
But that’s just the beginning. Once couples begin actively planning their wedding, Dustin recommends looking into two additional types of coverage:
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Wedding Liability Insurance, which covers things like injuries or property damage during your event.
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Wedding Cancellation Insurance, which helps recoup costs if you need to cancel or postpone your wedding due to unexpected circumstances.
Dustin and his team at BriteCo saw a major gap in how traditional insurance companies handled wedding-related coverage and decided to build a solution from the ground up—one that was more intuitive, flexible, and specifically tailored to modern weddings.
When should you get engagement ring insurance?
Dustin recommends insuring your engagement ring as soon as possible—ideally right after it’s purchased. It's not uncommon for BriteCo to see losses happen before the proposal even takes place. Sometimes people hide the ring in a jacket or pants pocket, thinking it’s safe, and it goes missing before they even pop the question.
It’s one of the most significant purchases many people make—right up there with buying a car or a home—but unlike those items, it’s small and easy to misplace. Whether you’re taking it off at the gym or traveling with it, things can go wrong.
That’s why Dustin encourages couples to protect their ring early—and the good news is, it’s incredibly affordable. BriteCo’s policies generally cost between 0.5% to 1.5% of the ring’s value. For example, a $10,000 ring would typically cost just $50 to $150 a year to insure.
CONCLUSION
That wraps up today’s episode of Ask the Planner. Dustin, thank you for coming on and educating us all about insurance in the wedding industry.
Thank you also to today’s podcast sponsor, BriteCo insurance. As a planner, you all know how much we stress the importance of having a back-up plan and having insurance is similar in giving you that peace of mind and knowing your investement is protected.
Visit BriteCo for a fast, free quote today and unlock peace of mind knowing you're covered
THANK YOU TO OUR PODCAST SPONSORS!
- Wedding Planning template shop Use code PODCAST10 for 10% off!
- 1-on-1 Wedding Planner Coaching
QUESTIONS?
If you have any questions, DM me on Instagram at @asktheplannerpodcast, call the wedding planning hotline at (585) 210-9485, or drop it in your review on Apple Podcasts.
Plus, don’t forget to check out the Wedding Planning template shop, including my new Wedding Day Master Organizer which includes the same spreadsheets we use in our day-of production books.
And for all my planners out there, check out my new wedding planner coaching service! Whether you’re in the first 1-2 years of your business and you don’t know how to increase your prices, build a team, attract your ideal clients, find your brand’s voice, or you’re a little further in your career and you want to take it to the next level with a digital product, start a podcast, or something else, I would love to help you build the dream wedding business you deserve!
Learn more and schedule a call with me to see if this is what your business needs at verveeventco.com/coach.