Wedding Planning

Stamp, Seal, Deliver: The Surprising Wedding Invitation Details Most Couples Overlook

February 17, 2025

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When it comes to wedding planning, there’s one detail that often gets overlooked but can quickly become a source of stress: mailing your invitations.

It might seem simple—just add a stamp and drop them in the mail, right? But ensuring your beautifully designed invitation suite arrives safely, intact, and on time involves a lot more than meets the eye. From navigating postage costs to selecting the right materials and avoiding common mailing pitfalls, there are plenty of details to consider.

That’s why I sat down with Jaime Coast of Cotton & Bow, a wedding invitation expert, to share insider tips that will help you confidently send out your invitations—without the stress.

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EPISODE HIGHLIGHTS:

  • [00:00]: The Importance of Wedding Invitations
  • [02:51 ]: Navigating Postal Challenges
  • [06:00]: Postage and Weighing Invitations
  • [09:03]: Choosing the Right Mailing Method
  • [11:53]: International Mailing Considerations
  • [15:10]: Creative Design Elements and Their Impact
  • [17:57]: Working with a Stationery Designer
  • [21:13]: Final Thoughts and Resources

 

Who is Jaime Coast?

Jamie Coast is the founder and lead designer of Cotton & Bow, a bespoke stationery studio specializing in custom watercolor invitations, save-the-dates, and day-of details. Before launching her own business, Jamie spent over a decade in marketing and branding, working with some of the world’s most recognizable companies. She now applies that same level of precision, creativity, and strategic storytelling to designing wedding stationery that is both visually stunning and deeply personal.

Jamie’s approach to stationery goes beyond aesthetics—she believes that invitations are the first glimpse into a couple’s wedding experience, setting the tone for their celebration and creating an emotional connection with their guests. Whether incorporating hand-illustrated details, luxurious textures, or thoughtfully curated materials, her work is about more than just paper—it’s about bringing love stories to life.

Why can make mailing wedding invitations so stressful?

One of the biggest challenges with mailing wedding invitations is dealing with the inconsistencies of the postal service. Different post offices—and even different employees—can give varying answers on mailing requirements, postage, and hand-canceling. This inconsistency makes it difficult to get a definitive set of rules to follow.

For example, one post office might allow hand-canceling at no extra cost, while another might charge for it or refuse to allow couples to do it themselves. Because of this, couples often feel unsure about what to expect, making the process more stressful than it needs to be.

 

How can you determine the right postage for your wedding invitations?

Yes, absolutely. There are a few ways to determine the correct postage before mailing out your invitations. A great starting point is usps.gov, where you can find guidelines on letter sizes, weight limits, and what qualifies as a standard letter versus a parcel.

If you're sending a simple save the date—just a single card in an envelope—it typically falls under one ounce and only requires one Forever Stamp. But a full wedding invitation suite, with multiple pieces inside, is usually over one ounce, which means you’ll likely need two Forever Stamps or a two-ounce stamp. The post office has a specific stamp called Wedding Blooms that works perfectly for this, and you can order it online at USPS.gov.

If you want to check the weight beforehand, a small postage scale can be a great investment. You can use a food scale or purchase an affordable postage scale online to get a rough estimate. But even if you weigh it at home, I always recommend taking a fully assembled suite to the post office to have it weighed officially. That way, you know exactly how much postage is needed, and there won’t be any surprises.

The shape and thickness of your envelope also matter. Square envelopes, for example, require additional postage. Anything that’s extra thick, rigid, or includes embellishments—like wax seals or ribbon—might be classified as non-machinable, which means it requires extra handling fees. If the invitation is really thick, it could even be considered a parcel, which increases the postage cost.

For couples who want total peace of mind, there’s also the option of mailing invitations as trackable parcels instead of using standard postage. It’s more expensive—usually around $3 to $4 per invitation instead of about $1.40—but it ensures that each invitation has a tracking number, so you can see exactly when it arrives.

If you’ve already invested in beautifully designed wedding invitations, making sure they arrive safely and on time is just as important. Taking a little extra time to confirm the weight, shape, and postage requirements can prevent a lot of stress down the line.

What design details can cause issues when mailing wedding invitations?

Certain things are always a problem when mailing wedding invitations. One of the biggest culprits? Wax seals on the outer envelope. While they look beautiful, they almost always cause issues. There’s a much higher chance that invitations won’t make it to their destination, or they’ll arrive torn. Even if you pay for hand canceling, at some point in transit, someone is likely to try running them through a machine, and that’s where things get damaged. If you love the look of wax seals, the best way to use them is on an inner envelope rather than the one being mailed.

Another thing that causes problems is anything bulky or lumpy inside the envelope. It’s not just about thickness—having a big bump in the middle, like a ribbon, a pearl, or anything textured that sticks out, makes it much harder for the envelope to go through sorting machines. Even if the invitation is technically within the weight and size limits, postal workers will still try to shove it through the machines, and that’s when things get torn or arrive in poor condition. If your design includes any of these elements, I always recommend placing the invitation inside a protective outer envelope or even mailing it in a box to keep everything intact.

Something that surprises a lot of people is that even the return address can cause problems. If it’s too large or placed too close to the center of the envelope, the machines can mistake it for the destination address and send the invitation right back to you instead of your guests. I see this happen fairly often, and it’s such an easy mistake to avoid. The best practice is to keep the return address small and neatly placed in the upper left-hand corner or on the back flap of the envelope.

These are just a few things that can make mailing wedding invitations more complicated than expected, but they’re all fixable. If you’re ever unsure about how your invitations will hold up in the mail, the best thing to do is take a sample to the post office before sending out the full batch. That way, you can make any necessary adjustments before it’s too late.

Is it important to bring invitations directly to the post office instead of putting them in the mailbox?

I would never put them in a mailbox. I always recommend taking them to your local post office when they’re open and having someone behind the counter help you. They can double-check that you’ve put the right amount of postage on there, let you know if there are any issues, and catch potential problems before they happen. If you're mailing internationally, for example, and you accidentally put a domestic stamp on it, they’ll be able to flag that before it causes a delay.

You can also ask them to hand cancel your invitations, and sometimes just mentioning that they’re wedding invitations makes a difference. A lot of postal workers will treat them with a little extra care, at least at the first post office they go through. It’s just a much safer way to make sure everything is correct before your invitations are sent out.

 

Is there a way to check invitations meet the size, weight, and thickness requirements before applying postage?

Absolutely. If you’re following the guidelines on the post office website for what qualifies as a letter, you can usually feel pretty confident that one or two stamps will be enough. Like I mentioned earlier, a save the date typically only needs one Forever Stamp, while a full wedding invitation suite, which is heavier, usually requires either two Forever Stamps or a two-ounce stamp. In my experience, that’s generally sufficient, but it’s always good to double-check.

If you’re really concerned, you can take a completed suite—or even just the same number of paper pieces with similar weight—and bring it to the post office before you buy all your postage. You can ask them, “Hey, I’m thinking of mailing something this size, and it’s a square envelope. How much postage would I need?” Or if you’re mailing something unique, like a magnet, you can get an estimate before finalizing everything.

If your invitations are a little out of the ordinary, bringing a sample to the post office is the best way to ensure you’re using the right amount of postage. You can either buy your stamps there or order them online. Just keep in mind that most local post offices won’t have a huge selection—they might only have standard flag stamps. If you want something more decorative, you’ll find a wider variety on usps.gov.

Are there places you do and don't recommend buying stamps from?

Definitely, do not buy postage from Amazon. I can’t stress this enough—Amazon is not a reliable place for stamps. Also, avoid any website that sounds sort of official but isn’t actually the post office. There are a lot of websites popping up with names like “usstamps.com” or “usgovernmentstamps.com.” They sound legitimate, but they’re not. If you ever see postage being sold at a discount, that’s a huge red flag—it’s likely counterfeit.

I always say it’s just not worth the risk. Ultimately, couples will make their own decisions, but I strongly recommend buying stamps directly from the source—meaning the post office, either in person or online at usps.gov. Never buy them from Amazon or any site selling them at a discount.

Here’s the thing—postage is actually legal tender. It’s like currency for the post office. Unlike other products that retailers buy wholesale and then resell, postage doesn’t work that way. There’s no discounted bulk pricing, no wholesale deals. The price is the price. So if you see stamps for sale at a discount, that’s a major red flag.

There are foreign companies that make counterfeit stamps that look incredibly real, and they’re getting better and better at it. The only way to tell the difference is with a UV light and some very specific forensic analysis, which even the post office isn’t doing on every piece of mail. So what happens is, if you put a counterfeit stamp on an envelope and drop it in the mail, most of the time, it will get processed because no one catches it. But your mailing is going to pass through multiple hands, multiple post offices. All it takes is one postal worker to check it, realize it’s counterfeit, and throw it out.

And they won’t notify you. They won’t send the envelope back. They’ll just discard it. So you could have a hundred wedding invitations mailed, and if you used counterfeit stamps, they could all end up in the trash without you even knowing. That’s why I tell couples it’s just not worth it.

Now, vintage stamps are different. If you’re looking for authentic vintage postage, those will actually be more expensive than the face value of the stamp. That’s one way you can tell they’re legitimate. If you want to source them from a reputable dealer, I recommend Little Postage House, Enfield Post, and Flourish Fine Writing. These are all well-known, reliable sellers that only deal in authentic, unused vintage stamps.

 

Do you have tips for mailing invitations internationally?

Absolutely. International mail takes much longer than domestic, sometimes several weeks or even months, depending on customs and postal delays. If you're only sending a few, you might want to consider mailing them as packages instead of regular letters. If you do send them through standard mail, the post office has international stamps, and there are really only two options—one for Christmas and one for everything else. It's very straightforward. However, depending on the final weight and destination, you may need to add extra postage, and the post office can help determine that.

If you want to be absolutely certain your invitations arrive safely, I recommend using a trackable shipping method. You can put the invitation inside a box or a protective sleeve, add a mailing label, and ship it through USPS or an international courier like DHL. DHL tends to be more reliable, especially for remote destinations. Whenever I’m sending invitations to places like India, China, or parts of South America, I always opt for DHL because it offers better tracking and reliability than traditional postal services.

It’s also a good idea to give international guests a heads-up via email or text so they know to expect their invitation. And don’t forget to think about RSVPs—if you’re including a reply card with a stamped envelope, don’t use a USPS Forever Stamp. Your international guests won’t be able to use it. Instead, either leave the return envelope unstamped so they can add their own postage, or provide an online RSVP option with a website or QR code.

 

Are there any specific details, like calligraphy or white ink, that can make mailing invitations more complicated?

Surprisingly, things like calligraphy and white ink don’t usually cause a problem. If you think about it, the original intention of the postal service was to handle handwritten mail, so they’re used to deciphering different styles of handwriting. If I write a check, handwrite the address, and drop it in the mail, it usually gets to its destination without any issues. So calligraphy, in general, is not a major concern.

White ink can be a little trickier, depending on your local post office. Some post offices don’t have a problem with it at all, while others will set those envelopes aside for hand sorting, which could slow down delivery. If you're mailing from a major hub—like New York City or Atlanta—where the volume of mail is incredibly high, they may prioritize machine-sorted mail over anything requiring extra attention. That doesn’t mean your invitations won’t get delivered, but they might sit for a little while before they’re processed.

At my local post office in Westchester, just outside of New York City, I mail thousands of envelopes every year, many of them with calligraphy or white ink, and I rarely see any significant delays. But if couples are concerned, I recommend keeping the recipient's names in calligraphy while using a bold serif or sans-serif font for the address. That way, the most important details—especially the zip code, which is what the post office really relies on for sorting—are as legible as possible. Even if a handwritten address is in cursive, the zip code is still easy for postal workers to recognize, especially since they’re already familiar with their delivery areas.

And for couples who love calligraphy but are worried about readability, using calligraphy for names and a more straightforward font for addresses is a great way to strike a balance. The zip code is what matters most, and as long as that’s legible, the post office should have no trouble getting your invitations where they need to go. Plus, once mail reaches its final post office, the postal workers handling it are usually familiar with the neighborhood and can sort it accordingly. So even if handwriting styles change, that human element of mail delivery will always play a role.

Is mailing something that a stationery designer, stationer, or calligrapher typically helps couples with?

Yes, if you’re working with a stationery designer, they’ll usually be very knowledgeable about the mailing process. I, for example, mail out thousands of envelopes every year—hundreds every month—so I’m very familiar with how things work. For the most part, the post office does a great job. I’d say less than 1% of my mailings have any issues. But there is always that 1%, so if you're mailing a hundred invitations for the first time, it’s completely normal for one or two to get misplaced. That’s just how it goes. Sometimes even three to five might go missing, and it’s not necessarily anyone’s fault. It’s just part of the process. That’s why I always recommend having a few extras on hand.

If you're working with a stationery designer, you can rely on them for guidance. Many, including myself, offer mailing services as part of our custom designs because we’ve done it so often, we know what to expect. I also know my local post office well—I know which locations are reliable and which ones I avoid. That kind of experience makes a difference when you want to ensure your invitations get where they need to go.

If you’re not working with a designer, I’d recommend checking the USPS website or reading a detailed guide—like the one I have on my blog at Cotton & Bow. That way, you’ll know what to expect. If you're purchasing invitations from a reputable source, they should already be the right size and weight, so you shouldn’t run into too many surprises. But it’s always a good idea to take a completed suite to your local post office and ask them how to mail it properly. They’re there to help, and they can let you know if your invitations require additional postage or if they’ll be reclassified as a package.

If someone is interested in working with you at Cotton & Bow, can you share what that process looks like?

Absolutely! There are three different ways to work with me, depending on what a couple is looking for.

The first option is ready-made products that are available to ship immediately. These are great for DIY couples who want to add a unique touch to their stationery without going through a full custom design process. For example, envelope liners, which can add a beautiful detail to any suite, can be ordered directly from my website, CottonandBow.com, and they’ll be shipped straight to you.

The second option is semi-custom invitations, save the dates, or day-of stationery. This gives couples a beautifully designed framework that we can customize in specific ways—like changing fonts, colors, or artwork. It’s a streamlined process that keeps things simple while still allowing for personalization. With semi-custom suites, I provide a curated selection of options—such as envelope colors, layouts, and printing styles—so couples get a high-end look without the price tag or timeline of a fully custom suite.

And then there’s the fully custom option. This is a completely bespoke experience where we start with a consultation call to discuss the couple’s vision, their wedding aesthetic, and any unique details they’d love to incorporate. From there, I create concept options, often including elements couples may not have even considered, like custom die cuts, embossing, or specialty printing techniques. Once we refine the design, we move through each stage—from initial sketches to paintings to digital proofs—so couples see everything come to life before it’s printed.

Get in touch with Jaime Coast here.
 

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